When the locals heard that there was a Market Basket opening here in southeast MA, there was a lot of excited chatter.
You see, this area is considered a tourist attraction since it’s on Cape Cod and stores took advantage of that whole captive audience thing. Us locals have been subjected to some serious price gouging for like, I dunno, forever.
Now there’s a new grocer on the block and the rumor mill has been buzzing with words like “lower prices, coupon friendly, good quality affordable produce, and customer friendly”. Something very new for a store within 20 miles from the Cape Cod bridges.
The shaking sound you hear is from the knees of the competitors. They have a reason to be afraid….
The first thing I noticed when I drove up to Market Basket is how well designed the parking lot was. Spacious and ample parking with super wide sidewalks between each row. A much safer way to get your buggy to your vehicle.
And after surviving being hit by a car last year, this little feature had me at hello. I already feel safer by shopping at this store. And for the handicapped and the elderly, this will be a big selling point.
Once into the store, I was shocked by how utterly packed it was. I really thought it was going to be miserable, with it being opening day and all, but it wasn’t. Both the customers and the employees were all smiling and enjoying themselves despite the overcrowded situation.
The first department I visited was the produce department. This department usually tells me a lot about a store. If the produce is lackluster, most likely the store will be too. Don’t ask me what the correlation is with that, but it’s usually true.
The produce at Market Basket was gorgeous. Gorgeous and affordable. Piles and piles of healthy looking fruits and veggies at eye popping prices. Eye popping in a good kind of way for a change of pace.
I went for green beans at a local competitor recently and they said that they hadn’t had a shipment in weeks because of issues with the growers. Market Basket didn’t have that problem. Just super perky beans waiting to be snapped and cooked.
Besides an abundance of typical produce, I was delighted, no astounded, to find more exotic offerings at affordable prices. I usually have to go to Whole Foods for Thai basil. Not anymore.
It took me awhile to get out of the produce department. So much to see. But I wanted to cover the whole store for this post. So, on I went.
The floral department wasn’t fancy, but it sure had a lot of beautiful flowers for fair prices. I’ll take fair prices over fancy any day of the week.
And the bakery department was very reminiscent of Whole Foods. A huge assortment of visually appealing baked goods, thoughtfully presented on doilies and decorative paper liners. Lovely.
Once into the actual aisles, I was greeted by countless men in ties offering amazing coupons. It was coupon nirvana. I sure hope their coupon enthusiasm is here to stay.
Whoever did this even had an artistic flair about them. Such a pleasing arrangement. Sort of like scales on a fish, which is very apropos since they were attached to tuna cans.
Besides the awesome coupon deals, the sale prices were pretty exciting as well. $1.99 bacon, $2.00 blueberries, .99 eggs, .39 lb bananas, and I could go on and on.
Coupons or no coupons, this place has some amazing prices for quality products. Like Walmart, but so much more pleasant to shop at.
I stuffed my cart silly. So many wonderful bargains and produce finds. I know that execs make grand openings grand on purpose, but if you take all the fanfare, free samples, and coupons away (shriek), I’d still shop here.
Low prices, beautiful produce, friendly cashiers, and a nice store layout. There’s nothing NOT to love about this store.
I wouldn’t be surprised if the local competitor execs were milling around in plain clothes during the opening. I hope they were. They need to see that the locals are excited about this.
And maybe they will get their act together and start not only offering affordable pricing, but better customer service too.
Because there’s a new boy in town and he’s looking pretty hawwwwt!